For Toya Distributors, the objective was to design a brand identity that reflects its long-standing heritage and trusted reputation as a premier food and beverage distributor in Haiti. Drawing inspiration from its history of excellence since 1992, the branding combines a bold colour palette of rich reds and neutrals with clean typography to convey reliability and sophistication. The oval emblem and traditional serif typeface evoke a sense of timelessness, while contemporary design touches ensure it resonates with a modern audience. From the visual identity to the website, every detail was crafted to communicate Toya’s commitment to quality, service, and community. The result is a cohesive brand that honours its legacy while embracing the future of distribution.