For Rye Studios, the vision was to craft a brand identity that felt both raw and refined - blurring the lines between digital precision and handmade imperfection. The goal was to create something intentionally unpolished yet deeply curated, a brand that speaks to the intersection of creativity and experimentation.

We started by exploring physical mediums, letting paint and texture shape the foundation of the design. To add a personal layer, we incorporated handwritten elements from Mariah herself, infusing the brand with a sense of authenticity and individuality. The final identity strikes a balance between bold typography and organic marks, creating a look that feels archival - like a keepsake you’d want to hold onto.

The result? A brand that feels effortlessly cool, artful, and completely its own.