For Jen Woodburn, our vision was to craft a brand identity that exudes effortless cool and modern sophistication, resonating with her curated collection of sought-after beauty brands. The goal was to create a digital space that felt elevated yet approachable, reflecting the taste and lifestyle of the discerning, modern beauty enthusiast.

We used a sleek, minimalist design paired with bold typography and subtle, dynamic interactions to convey a sense of confidence and edge. The neutral yet striking color palette complements the brands she carries while allowing her curated selections to stand out.

Every detail was thoughtfully considered to embody the "cool girl" aesthetic, creating a site that feels both aspirational and authentic.